“The secret to succeed in being contemporary is to feed on the past in order to live and build a better future. The future cannot be built of a sudden, it must be built in and from the past”
“On Air” is the title of the new limited edition artistic book released by Cramum and Gaggenau. This book is not for sale, as it is meant to be a gift for collectors and top clients. Sabino Maria Frassà, author of the book, collected documents and images of the artistic project that exhibited at the Gaggenau Milanese showroom the works by Julia Bornfeld, Lorenzo Marini, Elena Modorati and Davide Tranchina.
The book tries to understand what is “contemporary” today. Frassà introduces the theme by recalling that “the term contemporary does not simply refer to today’s form of art and culture. It does not only mean “of our age”. The real meaning of contemporary is the expression of the human intellect (both precious and rare) which can be universal and updated in every age. Socrates, Giotto, Caravaggio, Mozart, Hegel, Fontana, Borgeois, Bauman and Bob Dylan are still contemporary because they have determined their time. They are not followers but influencers as we say today”.
The author adds that: “the secret to succeed in being contemporary is to feed on the past in order to live and build a better future. The future cannot be built of a sudden, it must be built in and from the past”.
Francesca Piovesan worked at the photographic documentation of all the exhibition and the graphic project was realised by Berto Poli. As with the other books, the choice of font chosen for the titles takes up that used by Gaggenau in the past; the texts and images reflect the material research of the different artistic projects presented. Finally the precious elements of cartotecnica and the limited edition – 337 copies as well as the years of the brand – are not typical of a design catalogue, but make this publication a collector’s artist book.
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